New and challenging environmental and economic issues are making it nearly impossible for smaller ranching and agriculture operations to remain sustainable. To make matters worse, the majority of consumers are out of touch with the origins of the food they consume and the inherent problems this poses for society at large. RIDIN’ FOR THE BRAND journals a year in the life and times of three old-time Montana ranching families, exploring the issues impacting their future as farmers and our future as consumers.
“Alton’s film captures the slog and grind of ranch work, documenting a way of life on the brink of extinction.”
–William Hjortsberg
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