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Ridin’ For the Brand

Higher Education DVD + PPR: $289.00

Ridin’ For the Brand

New and challenging environmental and economic issues are making it nearly impossible for smaller ranching and agriculture operations to remain sustainable. To make matters worse, the majority of consumers are out of touch with the origins of the food they consume and the inherent problems this poses for society at large. RIDIN’ FOR THE BRAND journals a year in the life and times of three old-time Montana ranching families, exploring the issues impacting their future as farmers and our future as consumers.

“Alton’s film captures the slog and grind of ranch work, documenting a way of life on the brink of extinction.”

 –William Hjortsberg

A Digital Site License is available for this film. Use the drop-down menu below to select this option.
Higher Education DVD + PPR $289.00
Higher Education DVD + PPR + Streaming License $439.00
K-12 and Nonprofit Groups DVD + PPR $129.00

Over the past couple of generations, an ever-changing and growing America presents new and challenging environmental and economic issues, making it nearly impossible for smaller ranching and agriculture operations to remain sustainable.  To make matters worse, the majority of consumers are out of touch with the origins of the food they consume and the inherent problems this poses for society at large. RIDIN’ FOR THE BRAND explores both the issues impacting their future as farmers and our future as consumers.

Run time: 67 minutes; Closed Captioned

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Higher Education DVD + PPR, Higher Education DVD + PPR + Streaming License, K-12 and Nonprofit Groups DVD + PPR

RIDIN’ FOR THE BRAND was directed by Stephanie Alton. Stephanie received her BFA at Pacific Lutheran University, an MFA in Photography from Pratt Institute in Brooklyn, NY, and further education in film study at New York University.  Her work has been shown at numerous film festivals and venues.